Marketing Planning Manager
hace 3 semanas
Gartner Digital Markets is a business unit within Gartner, empowering organizations to accelerate growth by embracing the right technology and services. Our platform is the world's largest for finding software and services, with over 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites.
What we're looking for:
We're seeking a Marketing Planning Manager to lead the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands. This role will report to the Associate Director of Marketing Planning and be responsible for strategic budgeting and planning efforts, including acquisition, retention, and brand efforts across various channels.
The goal of this position is to maximize return on ad spend (ROAS) by allocating spend in the most efficient and effective way across our program, as well as finding ways to improve and automate channel reporting to drive actionable insights.
This role will work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, manage forecasting, and provide insights to help drive decision-making and hitting of performance goals.
Responsibilities:
Lead budgeting and strategic planning process within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets.
Day-to-day performance management reporting (includes maintaining and improving current excel models, as long as proposing new ones) and daily support across channel teams, which includes analyzing channel results and providing recommendations for incremental spend, reallocation, or reduction.
Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance.Proactively identify optimization opportunities across the full funnel to optimize the efficiency of the program.
Provide strategic recommendations on how to leverage spend across a complex landscape of various channels, campaigns, bidding strategies, and brands to support the P&L objectives.
Partner with Analytics, Data Science and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L-
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