Marketing Planning Manager

hace 4 semanas


Barcelona, Barcelona, España Gartner A tiempo completo

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner, empowering organizations to accelerate growth by embracing the right technology and services. Our platform is the world's largest for finding software and services, with over 100 million annual visitors across four buyer destinations.

We help software and service providers build their brand, capture demand, and understand their market through independent, objective research and verified customer reviews. Our goal is to connect providers with in-market buyers, fueling growth across the full funnel.

What we're looking for:

We're seeking a Marketing Planning Manager to lead the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands. This role will report to the Associate Director of Marketing Planning and be responsible for strategic budgeting and planning efforts.

The goal of this position is to maximize Return on Ad Spend (ROAS) by allocating spend in the most efficient and effective way across our program. You'll work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, manage forecasting, and provide insights to drive decision-making and hit performance goals.

Responsibilities:

Lead budgeting and strategic planning process within the marketing department, partnering with leadership and stakeholders to calibrate efforts for stated business goals and targets. Provide strategic recommendations on how to leverage spend across a complex landscape of various channels, campaigns, bidding strategies, and brands to support the P&L objectives.

Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance. Proactively identify optimization opportunities across the full funnel to optimize the efficiency of the program. Partner with Analytics, Data Science, and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L.



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