Marketing Planning Manager
hace 4 semanas
Gartner Digital Markets is a business unit within Gartner, empowering organizations to accelerate growth by embracing the right technology and services. As the world's largest platform for finding software and services, we help providers build their brand, capture demand, and understand their market.
What We're Looking ForWe seek a Manager of Marketing Planning to lead strategic and day-to-day management of marketing investments across multiple channels, countries, and brands. This role will report to the Associate Director of Marketing Planning and be responsible for strategic budgeting and planning efforts, including acquisition, retention, and brand efforts across various channels.
Key Responsibilities- Lead budgeting and strategic planning process within the marketing department, partnering with leadership and stakeholders to calibrate efforts for stated business goals and targets.
- Lead performance read-outs and support building leadership presentations around performance.
- Day-to-day performance management reporting, including maintaining and improving current Excel models, and daily support across channel teams.
- Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance.
- Proactively identify optimization opportunities across the full funnel to optimize the efficiency of the program.
- Provide strategic recommendations on how to leverage spend across a complex landscape of various channels, campaigns, bidding strategies, and brands to support P&L objectives.
- Partner with Analytics, Data Science, and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L.
- Guide learning agendas and testing & experimentation initiatives to help align impact from pre-planning to post-result stages and appropriately layer into forecasting and performance tracking.
- Work with Analytics to establish key requirements for marketing reporting dashboards.
- 5+ years of relevant experience, with a strong understanding of major performance marketing channels, analytics, and finance.
- Experience with accurately establishing forecasts and influencing decision-makers based on trends.
- Strong Excel modeling skills and competence with business intelligence and analytics tools, including various marketing & advertising platforms, web analytics tools, forecasting tools, and reporting & dashboarding tools.
- Advanced data skills (e.g. SQL, Python) preferred.
- Experience working in a return on ad spend (ROAS) and CAC performance marketing framework, including various attribution models and media mix modeling.
- Experience managing marketing budgets in a marketplace or lead generation business model.
- Proactivity, excellent communication skills, and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented.
- Limitless growth and learning opportunities.
- A collaborative and positive culture.
- A chance to make an impact.
- Frequent social activities.
- A hybrid work environment.
- Competitive compensation.
- 23 days annual holiday and an additional day off for your birthday.
- Private Medical and Dental Care.
- Life and Disability Insurance.
- Public Transport Subsidy.
- Childcare Vouchers.
- IncentiFit - annual reimbursement for health-and-wellness-related activities.
- Pension Scheme.
- Tuition Reimbursement.
- Employee Stock Purchase Plan.
- Employee Assistance Program.
- Gartner Gives Charity Match.
- Relocation Assistance.
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