Global Product Marketing Manager, Business Solutions

hace 6 días


Madrid, Madrid, España SoftwareONE Deutschland GmbH A tiempo completo
About the Role

We are seeking an experienced and dynamic product marketer to help us grow the Business Applications portfolio with impact. Solutions in this portfolio include solution services for SAP, ServiceNow, and Amazon Connect.

Key Responsibilities
  • Customer Research and Market Segmentation

Develop a well-reasoned go-to-market strategy with market segments, buyer personas, and ideal customer profile, by region and target countries.

Messaging and Content

Ideate, write, test, and refine messaging to address target buyers' pain points and needs. Collaborate with content specialists, agencies, and others to create high-quality core and supplementary content marketing assets such as thought leadership, whitepapers, demos, videos, reports, blogs, case studies, and others.

Digital Campaigns

Partner with growth marketing to design full-funnel digital campaigns and help shape and support demand generation strategy. Utilize data to effectively optimize campaigns and continuously improve ROI.

Sales Plays and GTM Material

Collaborate with business leaders and global sales enablement to define and support focused sales plays. Create selling assets such as battlecards, sales decks, one-pagers, and email scripts. Create a feedback loop for iterative enhancements.

Strategic Alliances

Collaborate with partner marketing to support achievement of joint outcomes between SoftwareOne and key partners such as SAP, ServiceNow, Amazon and others.

Requirements
  • 3+ years in B2B tech marketing
  • 1+ year(s) in a product marketing role
  • Bachelor's degree in Business, Marketing, Computer Science, Information Systems or related field, or equivalent experience
  • Experience writing messaging, and creating sales and marketing content assets
  • Experience designing and enabling digital campaigns
  • Experience using data to track and optimize sales and marketing results
  • Outstanding communication and writing skills (complete English proficiency)
  • Availability for domestic and occasionally global travel (10% or less)
Preferred Experience
  • Experience launching new products and/or services
  • Experience in working in the domain of IT services
  • Familiarity with SAP, ServiceNow, and/or Amazon Connect


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