Product Marketing Strategist
hace 3 días
About the Role
We are seeking a talented Product Marketing Manager to join our team at Make. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies that drive product adoption and growth.
Key Responsibilities
- Develop a deep understanding of our current and future customers, their challenges, needs, and wants.
- Partner with product and commercial teams to launch new features and applications, driving awareness and acquisition among prospective and existing customers.
- Support product strategy and roadmap by partnering closely with Product, providing market and audience insights.
- Craft crisp value propositions and messaging that resonate with target audiences and work in conjunction with our overall brand messaging.
- Enable commercial teams (Sales, Marketing, Customer Success, Growth) on our differentiated product capabilities by creating a range of tools and materials that effectively communicate our value throughout the customer journey.
- Build a strong understanding of our competitors' positioning, messaging, and product value in order to effectively optimize for differentiation within our messaging and overall offering.
- Support product positioning, audience definition and sizing, research pricing, and naming for a portfolio of solutions.
Requirements
- 3+ years of experience in product marketing within a B2B technology business.
- Good understanding of all aspects of product marketing, with a particular focus on product launch strategy, messaging, and execution.
- Experience and proficiency in using data and insights to inform product and GTM strategy.
- Experience in driving cross-functional teams against shared goals.
- Naturally strong communicator - both written and verbal with good stakeholder management skills.
- Detail-oriented with the ability to spot inconsistencies and potential gaps - and fix them.
- Comfortable working in a fast-paced scale-up environment, delivering iteratively.
What We Offer
- RSUs grant in a rapidly growing company raising its value every day.
- Multinational team with 40+ nationalities creating the future of automation.
- Medical care insurance.
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