Emea Marketing Strategist Manager

hace 3 días

Madrid, Madrid, España Arrow Electronics, Inc. A tiempo completo
Job Title: Emea Marketing Strategist Manager

Arrow ECS is seeking an experienced Emea Marketing Strategist Manager to lead the marketing strategy and execution for CloudHealth from VMware offering in EMEA. The successful candidate will be responsible for developing and implementing go-to-market and marketing plans to increase sales of CloudHealth and increase Arrow's market share and visibility within the FinOps area.

Key Responsibilities:
  • Develop and execute marketing strategy and plans to promote CloudHealth targeting both managed service providers and targeted end customers.
  • Oversee the full marketing mix, including demand generation programs, to recruit, enable, and grow managed service providers and develop net new business through targeted end customers.
  • Liaise with the marketing strategist in NA to build synergies and work collaboratively with other functions of Arrow ECS Marketing.
  • Apply a deep understanding of Arrow's value proposition and initiatives in FinOps, and of digital marketing services to guide marketing planning and strategies.
  • Monitor closely the progress made on the execution of the campaigns in EMEA.
  • Use advanced understanding of CloudHealth go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns.
  • Use effective internal and external performance benchmarks in planning and pitching effective marketing plan to CloudHealth resulting in approvals.
  • Own the marketing investment and spending strategy to deliver ROI against the marketing plans in the region.
  • Use marketing campaign brief development methodology to create effective campaign plans, aligns business on those plans, and then works with Arrow ECS campaign managers and production team.
  • Use approved Marketing campaign workflows to interact with other marketing teams, works on marketing best practices and benchmarks and uses those in the planning and pitching process with CloudHealth.
  • Analyze and articulate campaign effectiveness and metrics to Arrow.
  • Propose creative ideas to maximize the impact of campaigns and drive growth.
  • Manage and govern marketing campaign budget(s).
Requirements:
  • At least 5 years of experience in FinOps - mandatory experience.
  • At least 3 years of strategic marketing plan creation experience.
  • Experience in modern marketing: digital marketing and Account Based Marketing are a must.
  • Experience working with or for channels is mandatory.
  • Team player, with strong interpersonal service skills.
  • Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time.
  • Business fluency in English. Additional European language as a plus.
  • Proficient in Microsoft Office products.

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