Marketing Strategist Manager EMEA

hace 3 días

Madrid, Madrid, España Arrow Electronics, Inc. A tiempo completo
EMEA Marketing Strategist Manager

Arrow's Enterprise Computing Solutions (ECS) business is a global technology enablement company that brings innovative IT solutions to the market to solve complex business challenges.

We deliver value-added distribution, business consulting, and channel enablement services to the world's leading technology manufacturers and their channel partners that serve commercial and government markets.

Key Responsibilities:

  • Develop and execute the overall marketing strategy and plan for CloudHealth in EMEA, ensuring alignment with business plans and sales objectives.
  • Collaborate with sales counterparts to develop and implement go-to-market and marketing plans targeting managed service providers (MSPs) and end customers.
  • Develop and maintain a high level of rapport with internal and external stakeholders, including sales teams, marketing strategists, and channel partners.
  • Oversee the full marketing mix, including demand generation programs, to recruit, enable, and grow managed service providers and develop net new business through targeted end customers.
  • Apply a deep understanding of Arrow's value proposition and initiatives in FinOps, and of digital marketing services to guide marketing planning and strategies.
  • Monitor progress made on campaign execution in EMEA and use advanced understanding of CloudHealth go-to-market strategies, product positioning, and messaging to create high-impact marketing campaigns.
  • Own the marketing investment and spending strategy to deliver ROI against marketing plans in the region.

Requirements:

  • Strong understanding of CloudHealth and its go-to-market strategies, product positioning, and messaging.
  • Ability to develop and execute marketing plans that drive sales growth and increase market share.
  • Excellent communication and collaboration skills, with the ability to work effectively with internal and external stakeholders.
  • Strong analytical and problem-solving skills, with the ability to monitor progress and adjust marketing strategies as needed.
  • Ability to apply a deep understanding of Arrow's value proposition and initiatives in FinOps, and of digital marketing services to guide marketing planning and strategies.

What You'll Be Doing:

You will be responsible for developing and executing the overall marketing strategy and plan for CloudHealth in EMEA, ensuring alignment with business plans and sales objectives. You will collaborate with sales counterparts to develop and implement go-to-market and marketing plans targeting managed service providers (MSPs) and end customers. You will also oversee the full marketing mix, including demand generation programs, to recruit, enable, and grow managed service providers and develop net new business through targeted end customers.

Arrow ECS:

Arrow ECS is a global technology enablement company that brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting, and channel enablement services to the world's leading technology manufacturers and their channel partners that serve commercial and government markets.

CloudHealth:

CloudHealth is designed to help businesses simplify financial management and operations (FinOps) across multi-cloud environments effectively. It is a key offering in Arrow's Enterprise Computing Solutions (ECS) business.

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