Senior Brand Leader for Carbonell Olive Oil
hace 1 mes
About Deoleo: We are a leading global olive oil company with a rich history and a passion for quality. Our brands, including Carbonell, Bertolli, and Carapelli, are household names around the world. We are committed to producing premium olive oil and vinegar products that meet the highest standards of quality and sustainability.
Role Overview: We are seeking an experienced Senior Brand Manager to lead our Carbonell brand in Spain. As a key member of our Marketing Department, you will be responsible for developing and executing the brand's strategic agenda, managing the brand's P&L, and defining the communication strategy for Spain.
Main Responsibilities:
• Definition of the 3-year strategic brand plan, including objectives and marketing mix levers.
• Management of the brand's P&L, with responsibility for volume and gross margin targets.
• Definition and execution of the brand's communication strategy, both short and long term.
• Development of innovation projects aligned with the strategic plan, in collaboration with global innovation, marketing, quality, and regulatory departments.
• Analysis and monitoring of brand performance at consumer and internal sales levels, as well as competitor evolution.
• Ability to work on a GLOCAL model, hand in hand with Global Marketing and Carbonell Brand Coalition teams.
Requirements:
• University degree with an emphasis on business.
• 7+ years' experience in FMCG, with responsibility for brand building and managing the brand's P&L.
• Demonstrable experience working with all marketing mix levers.
• Proactive attitude to lead transversal projects in the organization, with a focus on results based on objectives and timings set.
• Excellent analytical skills, supported by good knowledge of market analysis tools (Nielsen, Kantar...).
• Excellent communication and influencing skills when presenting projects to senior levels of the organization or external stakeholders.
• Excellent interpersonal skills, with a positive 'can do' attitude.
• Proficient in Microsoft Office environment.
• High level of Spanish and English (C1/C2), both written and spoken.
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