Marketing Lifecycle Manager

hace 7 días

Barcelona, Barcelona, España Paper Street Media A tiempo completo
About Us

Paper Street Media is a leading web-based video-on-demand network specializing in adult entertainment. Our company culture is built on a foundation of creativity, diversity, and a strong work ethic. We foster a fun and casual work environment, with opportunities for team-building, professional growth, and excellent benefits.

Our Mission

We strive to deliver exceptional content and experiences to our members, leveraging cutting-edge technologies to stay ahead of the industry curve. Our goal is to create a seamless and engaging experience for our subscribers, driving retention and revenue growth through innovative marketing strategies.

Job Summary

We are seeking a highly skilled Marketing Lifecycle Manager to join our team. This role will focus on developing and executing multi-channel campaigns to drive engagement across the user journey, with a primary emphasis on building a personalized experience at each stage of the customer lifecycle.

Key Responsibilities
  • Develop and implement automation and campaign strategies to optimize member journeys
  • Define key performance indicators (KPIs) for retention and engagement touchpoints
  • Design and execute new subscriber engagement and content marketing initiatives
  • Own the subscription lifecycle and identify churn reasons
  • Test new ideas and collaborate with data teams to drive insights
  • Create and execute programs enhancing transparency of subscription benefits
  • Advocate for subscribers across the company
  • Manage triggered campaigns across multiple channels
  • Deeply understand the customer experience and develop segmentation
  • Implement personalized marketing campaigns across channels
  • Improve customer loyalty and retention strategies
  • Own retention marketing KPIs and A/B test campaigns
  • Align and report retention metrics with insights regularly
  • Collaborate with product, paid media, brand, business intelligence, and engineering teams
  • Stay up-to-date on industry trends and best practices in lifecycle marketing
Requirements

To be successful in this role, you will need:

  • Bachelor's degree in marketing, business, or a related field

  • Marketing Lifecycle Manager

    hace 5 días

    Barcelona, Barcelona, España Paper Street Media A tiempo completo

    About UsPaper Street Media is a leading web-based video-on-demand network specializing in adult entertainment. Our company culture values creativity, diversity, and a work-hard-play-hard approach. We offer a fun and casual work environment, team-building retreats, and great benefits.Our MissionWe aim to deliver top-quality content to our members by...

  • Marketing Lifecycle Manager

    hace 5 días

    Barcelona, Barcelona, España Paper Street Media A tiempo completo

    About UsPaper Street Media is a leading web-based video-on-demand network specializing in adult entertainment. Our company culture values creativity, diversity, and a work-hard-play-hard approach. We offer a fun and casual work environment, team-building retreats, and great benefits.Our MissionWe aim to deliver top-quality content to our members by...

  • Marketing Lifecycle Manager

    hace 2 días

    Barcelona, Barcelona, España Paper Street Media A tiempo completo

    About the RolePaper Street Media, LLC is seeking a highly skilled Marketing Lifecycle Manager to join our team. As a Marketing Lifecycle Manager, you will play a critical role in collaborating with marketing, product, engineering, customer service, and data teams to identify opportunities for optimizing our members' journeys through activation, engagement,...

  • Marketing Lifecycle Manager

    hace 3 días

    Barcelona, Barcelona, España Paper Street Media A tiempo completo

    About the RolePaper Street Media, LLC is seeking a highly skilled Marketing Lifecycle Manager to join our team. As a Marketing Lifecycle Manager, you will play a critical role in collaborating with marketing, product, engineering, customer service, and data teams to identify opportunities for optimizing our members' journeys through activation, engagement,...

  • Senior Lifecycle Marketing Strategist

    hace 2 días

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a Senior Lifecycle Marketing Strategist to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to enhance the customer experience across email, mobile, and web.Key ResponsibilitiesDevelop and implement lifecycle marketing strategies to...

  • Senior Lifecycle Marketing Strategist

    hace 3 días

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a Senior Lifecycle Marketing Strategist to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to enhance the customer experience across email, mobile, and web.Key ResponsibilitiesDevelop and implement lifecycle marketing strategies to...

  • Marketing Lifecycle Strategist

    hace 2 días

    Barcelona, Barcelona, España Paper Street Media A tiempo completo

    About the RolePaper Street Media is seeking a highly skilled Marketing Lifecycle Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing multi-channel campaigns to drive engagement across the customer journey.Key ResponsibilitiesDevelop and Implement Automation and Campaigns: Lead the...

  • Marketing Lifecycle Strategist

    hace 3 días

    Barcelona, Barcelona, España Paper Street Media A tiempo completo

    About the RolePaper Street Media is seeking a highly skilled Marketing Lifecycle Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing multi-channel campaigns to drive engagement across the customer journey.Key ResponsibilitiesDevelop and Implement Automation and Campaigns: Lead the...

  • Senior Lifecycle Marketing Strategist

    hace 2 días

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a highly skilled Senior Lifecycle Marketing Lead to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to enhance the customer experience across email, mobile, and web.Key ResponsibilitiesDevelop and implement lifecycle marketing...

  • Senior Lifecycle Marketing Strategist

    hace 2 días

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a highly skilled Senior Lifecycle Marketing Lead to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to enhance the customer experience across email, mobile, and web.Key ResponsibilitiesDevelop and implement lifecycle marketing...

  • Senior Lifecycle Marketing Strategist

    hace 3 días

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a highly skilled Senior Lifecycle Marketing Strategist to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to enhance the customer experience across email, mobile, and web.Key ResponsibilitiesDevelop and implement lifecycle...

  • Senior Lifecycle Marketing Strategist

    hace 3 días

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a highly skilled Senior Lifecycle Marketing Strategist to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to enhance the customer experience across email, mobile, and web.Key ResponsibilitiesDevelop and implement lifecycle...

  • Senior Lifecycle Marketing Strategist

    hace 5 días

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a highly skilled Senior Lifecycle Marketing Strategist to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to enhance the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer...

  • Senior Lifecycle Marketing Strategist

    hace 4 días

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a highly skilled Senior Lifecycle Marketing Strategist to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to enhance the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer...

  • Senior Lifecycle Marketing Strategist

    hace 4 semanas

    Barcelona, Barcelona, España Rover A tiempo completo

    About Rover: At Rover, we are passionate about connecting pet owners with reliable pet care services. Our mission is to facilitate the joy of pet ownership by providing a platform that links dog and cat parents with trustworthy pet sitters and dog walkers across various regions. Since our inception in 2011, we have been dedicated to empowering our...

  • Senior Lifecycle Marketing Strategist

    hace 1 semana

    Barcelona, Barcelona, España Rover A tiempo completo

    About Rover: At Rover, we are passionate about connecting pet owners with reliable pet care services. Our mission is to facilitate the joy of pet ownership by providing a platform that links dog and cat parents with trustworthy pet sitters and dog walkers across various regions. Since our inception in 2011, we have been dedicated to empowering our...

  • Senior Lifecycle Marketing Strategist

    hace 1 semana

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a seasoned Lifecycle Marketing Strategist to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to engage and retain our pet parents and sitters.Key ResponsibilitiesDevelop and implement lifecycle marketing strategies to drive...

  • Senior Lifecycle Marketing Strategist

    hace 1 semana

    Barcelona, Barcelona, España Rover A tiempo completo

    About the RoleRover is seeking a seasoned Lifecycle Marketing Strategist to join our team in Barcelona. As a key member of our Lifecycle Marketing team, you will be responsible for developing and executing strategic plans to engage and retain our pet parents and sitters.Key ResponsibilitiesDevelop and implement lifecycle marketing strategies to drive...

  • Device Lifecycle Manager

    hace 1 semana

    Barcelona, Barcelona, España Io Associates A tiempo completo

    Job Title: Device Lifecycle ManagerAbout the Role:We are seeking an ambitious Device Lifecycle Manager to join our team at Io Associates. As a key member of our service delivery team, you will be responsible for leading and managing all service improvement initiatives, ensuring that high-severity incidents are resolved smoothly and efficiently.Key...

  • Device Lifecycle Manager

    hace 1 semana

    Barcelona, Barcelona, España Io Associates A tiempo completo

    Job Title: Device Lifecycle ManagerAbout the Role:We are seeking an ambitious Device Lifecycle Manager to join our team at Io Associates. As a key member of our service delivery team, you will be responsible for leading and managing all service improvement initiatives, ensuring that high-severity incidents are resolved smoothly and efficiently.Key...