Event Marketing Specialist
hace 4 semanas
About the Role
We are seeking a highly motivated and experienced events marketer to join our team in the London office. As a Campaign Executive, you will be responsible for delivering cross-channel marketing campaigns on key exhibitions, including the relocation of our biggest show to Barcelona. You will also be involved in supporting the development of other marketing campaigns across our product mix.
Key Responsibilities
• Multi-tasking to work on multiple event campaigns at any one time throughout the year.
• Supporting the creation, prioritisation and management of marketing activities and create a schedule of marketing tasks to deliver work accurately and on time.
• Managing and executing complex and targeted email marketing campaigns - including copywriting - and managing the monitoring, performance reporting and ongoing analysis.
• Maximising the use of the email automation platform, with a view for ongoing testing.
• Supporting the planning, development, production and repurposing of content for accurate delivery of the campaign customer journey across all touchpoints and channels – a proactive approach is essential.
• Developing and delivering qualified leads for the Delegate Sales team and SPEX team respectively via targeted communications.
• Supporting the accuracy and tracking of the marketing budget through raising PO's and adding expenditure accurately onto the marketing trackers
What We Offer
We are looking for a strategic and creative thinker with significant experience in B2B event marketing or similar, with a strong focus on email marketing and cross-channel copywriting. The ideal candidate will have good communication skills, be an excellent team player, and have the ability to organise their time to manage multiple projects. The candidate will work closely with the respective team members across departments, e.g. Sales, Production, and Operations, to achieve their required objectives, as well as liaising with external suppliers for the delivery of our campaigns.
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