Digital Marketing Strategist for EdTech Innovation

hace 1 día


Barcelona, Barcelona, España Qoria A tiempo completo

Company Overview

Qustodio, a fast-growing internet safety company based in Barcelona, is dedicated to providing a safe digital experience for every child. As a leading brand in the Digital Wellbeing category, we strive to make a positive impact on families worldwide.

About the Role

We are seeking an experienced Product Marketing Manager to oversee the marketing and content strategy of our Community product. This role will involve collaborating with cross-functional teams to drive user engagement and adoption across B2B, B2B2C, and B2C spaces.

Salary

The estimated annual salary for this position is €60,000 - €80,000, depending on experience.

Job Description

  • Create and execute marketing strategies that focus on influencing and engaging with school user personas and educating, acquiring, and nurturing parent user personas.
  • Collaborate with B2B Sales and Customer Success stakeholders to understand regional needs and create actionable roadmaps.
  • Plan and create content that enables sales conversions, supports district communications with parents, and maximizes Qustodio adoption and conversion to premium.
  • Manage the annual calendar to coordinate B2B and B2B2C community marketing material.
  • Lead brand awareness efforts, identifying opportunities and creating success stories.
  • Monitor channel activity and KPIs, analyzing performance and recommending ways to increase impact.

Required Skills and Qualifications

  • Proven track record as a highly competent and commercially results-driven marketer, preferably in the K-12/edtech space in the US.
  • Proven experience working with US and other English-speaking market customer personas, with a strong understanding of cultural nuances, consumer behavior, and market trends.
  • Able to craft persuasive communications that resonate with diverse audiences and drive action.
  • Fresh, innovative thinking to community marketing efforts, continuously identifying new ways to engage, inspire, and grow the audience.
  • Possesses a strong strategic and analytical mindset, combining data-driven insights with creativity to achieve results.

Benefits

  • Great culture with a friendly and dynamic work environment.
  • Flexible working hours and remote work options.
  • Competitive salary range and Employee Incentive Securities Plan.
  • Private health insurance and daily catering for lunch.
  • 23 days of holidays per year and half-day off on your birthday.

About Us

At Qustodio, we prioritize employee well-being and offer a comprehensive benefits package to support your physical and mental health. Our modern office headquarters in Barcelona city center provides a collaborative and inspiring work environment. Join us and be part of a team that makes a difference in the lives of children and families around the world.



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