Product Marketing Specialist
hace 4 semanas
We are seeking a skilled Product Marketing Manager to join our team at LittleBig Connection. As a key member of our Marketing department, you will be responsible for developing and executing product positioning, messaging, and value propositions that differentiate our product in the market.
Key Responsibilities:
- Develop product positioning, messaging, and value propositions that differentiate our product in the market.
- Craft compelling narratives and key messages for product launches, ensuring alignment with the overall brand strategy.
- Collaborate with the product team to translate technical features into clear customer benefits.
Requirements:
- Previous experience in Product Marketing Management is mandatory (at least 3 years of experience).
- Previous experience in a B2B or IT/Tech environment or industry is mandatory.
- Master's degree in marketing.
- Strong understanding of go-to-market strategies, product positioning, and competitive analysis.
- Proven ability to create compelling product messaging and successfully launch products or features.
- Strong knowledge of sales enablement processes and the ability to create impactful materials like product sheets, battle cards, and pitch decks.
Soft Skills:
- Strong communicator: Able to clearly articulate complex ideas in both written and verbal formats to diverse audiences.
- Creative thinker: Able to craft innovative marketing messages and campaigns that resonate with target audiences.
- Detail-oriented: Thorough in managing multiple product marketing tasks and ensuring high-quality deliverables.
- Collaborative mindset: Comfortable working cross-functionally and building strong relationships with internal teams and external stakeholders.
- Problem-solving mindset: Adept at identifying challenges and coming up with creative, strategic solutions.
- Self-motivated: Able to take ownership of projects and work independently while managing priorities in a fast-paced environment.
- Adaptable and agile: Comfortable working in a dynamic and evolving market environment, quickly adapting to new challenges and opportunities.
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