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Product Marketing Specialist
hace 1 mes
About the Role
We are expanding our product marketing capabilities at Make, and we are seeking an experienced professional to join our team. As a Product Marketing Specialist, you will play a key part in the development of targeted value propositions for our innovative products. Your expertise in messaging and enablement, combined with your ability to lead go-to-market strategies, will be essential in driving product adoption.
Key Responsibilities
• Develop a deep understanding of our customers, their challenges, needs, and wants.
• Partner with product and commercial teams to launch new features and applications, driving awareness and acquisition among prospective and existing customers.
• Support product strategy and roadmap by partnering closely with Product, providing market and audience insights.
• Craft crisp value propositions and messaging that resonate with target audiences and work in conjunction with our overall brand messaging.
• Enable commercial teams (Sales, Marketing, Customer Success, Growth) on our differentiated product capabilities by creating a range of tools and materials that effectively communicate our value throughout the customer journey.
• Build a strong understanding of our competitors' positioning, messaging, and product value in order to effectively optimize for differentiation within our messaging and overall offering.
• Support product positioning, audience definition and sizing, research pricing, and naming for a portfolio of solutions.
Requirements
We are looking for a highly skilled professional with 3+ years of experience in product marketing within a B2B technology business. Your expertise should include all aspects of product marketing, with a particular focus on product launch strategy, messaging, and execution. You should be comfortable working in a fast-paced scaleup environment and delivering iteratively.