Strategic Marketing Specialist
hace 4 semanas
Job Overview
The Cloud Counselage Pvt Ltd is seeking a skilled Strategic Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies that drive business growth.
About the Role
This role involves overseeing all aspects of our company's marketing efforts, including brand management, market research, competitor analysis, digital marketing, and campaign management. You will work closely with our product development teams to understand product features, benefits, and target markets, and develop product marketing strategies and go-to-market plans to drive product adoption and sales.
Key Responsibilities
- Develop and Implement Comprehensive Marketing Strategies: Create and execute integrated marketing programs that align with our company's overall objectives and goals.
- Brand Management: Develop and maintain our brand identity, including brand positioning, messaging, and visual identity, ensuring consistency across all marketing materials and communications.
- Market Research & Analysis: Conduct market research to identify market trends, consumer preferences, and competitive insights, using this data to inform marketing strategies and make data-driven decisions to optimize marketing performance.
- Digital Marketing: Oversee the planning, execution, and analysis of marketing campaigns across various channels, including social media, email marketing, events, and digital marketing platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms.
- Campaign Management: Coordinate with internal teams to ensure campaigns are delivered on time and within budget.
Requirements
We are looking for a highly motivated and experienced Marketing Executive with a diploma or bachelor's degree in Business, Marketing, or a related field. Relevant certifications such as Google Ads or Facebook Blueprint are a plus. The ideal candidate should have 1-2 years of proven experience in a similar role, preferably in B2C Marketing with EdTech experience. Strong analytical skills, proficiency in using tools such as Google Analytics and marketing automation platforms, and excellent understanding of digital marketing concepts, SEO, and conversion rate optimization are essential.
What We Offer
We offer a competitive salary of $80,000 - $110,000 per year, depending on experience, flexible working hours, professional development and career advancement opportunities, a supportive and collaborative team environment, and opportunities to attend business association and industry events. Remote/hybrid/in-office job location.
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