Senior Product Marketing Specialist
hace 2 días
About the Role:
We are seeking a highly skilled Senior Product Marketing Specialist to join our team at Igbaffiliate. This is an excellent opportunity for a motivated and experienced professional to take on a challenging role in product marketing.
Responsibilities:
- Optimize the current user acquisition funnel to drive business growth.
- Develop experiment plans to improve Conversion Rate, ensuring data-driven decisions.
- Design and implement A/B tests across various channels, including landing page content, lead forms, and monetization strategies.
- Pilot new features and tools, such as personal accounts, push notifications, and promo pop-ups, to enhance user experience.
- Collaborate with analytics teams to build and evaluate results of experiments, leveraging insights to inform future initiatives.
- Analyze market trends, identifying opportunities among direct and indirect competitors, traffic arbitrage companies, and best practices from other verticals.
- Develop and maintain a sustained process for creating and testing funnels, ensuring efficiency and effectiveness.
- Manage the development process, setting tasks and monitoring progress for developers and QA teams.
- Foster collaboration with cross-functional stakeholders, including design, analytics, PPC, and technical teams.
Requirements:
- At least 2+ years of experience in Product Marketing or a related field.
- Data-driven approach with a solid understanding of basic statistical principles.
- Experience with A/B testing on web funnels and working with BI tools (Tableau or others).
- Knowledge of product metrics (Conversion, Retention, LTV) and ability to improve them.
- Technical team management skills and ability to work with databases (BigQuery/MySQL).
- Experience launching web products from scratch is a plus.
What We Offer:
- A competitive salary estimated at $90,000 - $110,000 per year, depending on location and experience.
- A fully remote work environment, suitable for those residing in another country.
- 28 Business Days of Paid Time Off per year.
- A zero-bureaucracy culture, allowing for autonomy and ownership.
- Opportunities for career growth and professional development.
About Us:
Igbaffiliate is a dynamic company offering a unique chance to grow with us. We prioritize innovation, teamwork, and continuous learning. If you're passionate about product marketing and eager to contribute to our success, we encourage you to apply.
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