Product Marketing Specialist

hace 4 semanas


Madrid, Madrid, España Make A tiempo completo
Product Marketing Role at Make

We're expanding our product marketing capabilities at Make, and we're looking for a skilled professional to help us continue to build this critical function within our Marketing team. As a key focus area, you'll be responsible for researching and developing targeted value propositions for our new innovations. Your talent for messaging and enablement will be essential in leading go-to-market strategy and aligning key partners across commercial and product teams to drive product adoption.

Key Responsibilities:

  • Develop a deep understanding of our current and future customers, their challenges, needs, and wants.
  • Partner with product and commercial teams to launch new features and applications, driving awareness and acquisition among prospective and existing customers.
  • Support product strategy and roadmap by partnering closely with Product, providing market and audience insights.
  • Craft crisp value propositions and messaging that resonate with target audiences and work in conjunction with our overall brand messaging.
  • Enable commercial teams (Sales, Marketing, Customer Success, Growth) on our differentiated product capabilities by creating a range of tools and materials that effectively communicate our value throughout the customer journey.
  • Build a strong understanding of our competitors' positioning, messaging, and product value in order to effectively optimize for differentiation within our messaging and overall offering.
  • Support product positioning, audience definition and sizing, research pricing, and naming for a portfolio of solutions.

    Requirements:

    • 3+ years of experience in product marketing within a B2B technology business.
    • Good understanding of all aspects of product marketing, with a particular focus on product launch strategy, messaging, and execution.
    • Experience and proficiency in using data and insights to inform product and GTM strategy.
    • Experience in driving cross-functional teams against shared goals.
    • Experienced in working across different commercial teams (Sales, Marketing, Customer Success).
    • Naturally strong communicator, both written and verbal, with good stakeholder management skills.
    • Detail-oriented with the ability to spot inconsistencies and potential gaps and fix them.
    • Comfortable working in a fast-paced scaleup environment, delivering iteratively.


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