Digital Content Strategist for B2B Experience Optimization
hace 1 semana
Company Overview
AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands to build better experiences on their websites and apps.
Our platform offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers.
We have a customer roster that includes world-leading brands such as Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris, and LVMH among others.
Job Description
We are seeking a talented Digital Content Strategist to join our marketing team and contribute to our continued growth.
This position reports to the Senior Content Marketing Manager.
The successful candidate will be responsible for crafting compelling content that educates, engages, and converts B2B audiences.
Key Responsibilities
- Create and edit copy for various marketing assets (emails, web copy, digital ads, case studies, landing pages, blogs, etc.)
- Conduct research on industry-related topics to generate new content ideas and ensure SEO optimization
- Maintain consistent brand voice and messaging across all channels
- Manage editorial calendar and collaborate with stakeholders to ensure timely content delivery
- Proofread and edit content from team members or freelancers for clarity and brand adherence
- Support multimedia initiatives (video, podcast) and measure content success
- Create engaging social media content, track performance, and optimize strategies
- Manage content localization and collaborate with regional teams
Requirements and Qualifications
- 2+ years of experience in content marketing, ideally in B2B/SaaS
- Strong writing and editing skills with the ability to translate complex concepts into accessible, engaging content
- Experience creating multi-media content for lead generation and nurturing prospects through the B2B marketing funnel
- Proficiency with tools like Canva, WordPress, and Google Suite, experience with content performance analysis (Matomo, Google Analytics)
- Knowledge of Pardot/Salesforce is a plus
- Knowledge of SEO, long-tail campaigns strategies and lead generation techniques
- Understanding of the B2B marketing funnel and content alignment for TOFU, MOFU, and BOFU stages of the customer journey
- English native proficiency is required
What We Offer
- Huge impact: AB Tasty is only as great as our team. By ensuring our clients' satisfaction, you'll have a direct impact on the company's success
- No micromanaging: Be the owner of your effort - you'll be one of the team and fully trusted to take responsibility for your tasks
- International reach: Our audience is widely international, and our team is too
- Continuous education: We offer many opportunities for each employee to learn and grow from a mix of professional and non-professional topics
- Unique career opportunity: By joining a fast-growing company that's making waves in the tech industry, you'll have a wonderful chance to enhance your learning and advance in your career faster than you ever thought possible
- Lots of fun: Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes, parties, and a company-wide retreat every year
- Remote working, flexible schedule: This isn't a
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Madrid, Madrid, España Ab Tasty A tiempo completoJob OverviewWe are seeking a talented Strategic Content Creator for Digital Experience Optimization to join our marketing team at AB Tasty, a global leader in AI-powered experience optimization solutions. This role will play a crucial part in crafting compelling content that educates, engages, and converts B2B audiences.
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