Digital Content Strategist

hace 10 horas


Madrid, Madrid, España Ab Tasty A tiempo completo

Company Overview
AB Tasty is a global leader in AI-powered experience optimization solutions. Our platform empowers brands to build better experiences on their websites and apps through personalization, experimentation, recommendations, and search.

About the Role
We are seeking a talented Digital Content Strategist to join our marketing team. This position reports to the Senior Content Marketing Manager and involves creating and editing copy for various marketing assets, managing editorial calendars, and collaborating with stakeholders.

Responsibilities
• Create engaging content for lead generation and nurturing prospects through the B2B marketing funnel
• Develop multi-media content for digital ads, case studies, landing pages, blogs, and social media
• Conduct research on industry-related topics to generate new content ideas and ensure SEO optimization
• Manage content localization and collaborate with regional teams
• Analyze content performance using tools like Google Analytics and Matomo

Requirements
• 2+ years of experience in content marketing, ideally in B2B/SaaS
• Strong writing and editing skills with the ability to translate complex concepts into accessible content
• Experience creating multimedia content and analyzing content performance
• Proficiency with tools like Canva, WordPress, and Google Suite
• Knowledge of SEO, long-tail campaigns strategies, and lead generation techniques
• Understanding of the B2B marketing funnel and content alignment for TOFU, MOFU, and BOFU stages

What We Offer
Huge impact: AB Tasty is only as great as our team.
Salary: €50,000 - €70,000 per year (depending on experience)
Contract: Permanent full-time contract
Location: Paris Office (64-66 rue des Archives)
Smooth remote work policy (up to 3 days a week)



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