Digital Traffic Manager

hace 3 semanas

Barcelona, Barcelona, España SOMFY Group A tiempo completo
Job Title: Regional Digital Traffic Leader

Somfy Group is seeking a highly skilled Regional Digital Traffic Leader to join our Digital team in Barcelona. As a key member of our team, you will play a crucial role in managing and optimizing digital marketing campaigns to drive traffic growth and brand awareness across various digital platforms.

Key Responsibilities:
  • Campaign Management:
    • Plan, execute, and monitor digital marketing campaigns across multiple channels (search, social, display, email, etc.) to ensure optimal traffic and engagement.
    • Collaborate with cross-functional teams (content, design, development) to align messaging and creative elements with campaign objectives.
    • Manage budgets and ensure campaigns are delivered on time, within scope, and meet KPIs.
  • Traffic Optimization:
    • Analyze traffic data and identify areas for improvement in user acquisition, engagement, and conversion rates.
    • Implement A/B testing, SEO, and CRO (Conversion Rate Optimization) strategies to enhance website traffic and performance.
    • Manage traffic flow across digital touchpoints, ensuring consistent brand experience.
  • Performance Reporting:
    • Track and report on digital traffic performance, providing actionable insights and recommendations.
    • Use data analytics tools (Google Analytics, SEMrush, etc.) to monitor key metrics and optimize ongoing campaigns.
    • Present findings to internal stakeholders and offer data-driven suggestions for improvement.
  • Collaboration and Leadership:
    • Work closely with international and local teams as well as external agencies to coordinate traffic strategies and digital initiatives.
    • Stay up to date with digital marketing trends and emerging technologies, and proactively suggest new initiatives for traffic growth.
Requirements:
  • Bachelor's degree in Marketing, Communications, Digital, or a related field.
  • 3+ years of experience in digital marketing or traffic management roles.
  • Strong understanding of digital marketing channels including SEO, SEM, social media, email marketing, and display advertising.
  • Proficiency in analytics tools (Google Analytics, SEMrush, Google Ads, etc.).
  • Excellent communication, project management, and organizational skills.
  • Ability to work independently and as part of a cross-functional team in a fast-paced environment.
  • Fluent in English and Spanish; other languages is a plus
Additional Information:
  • Permanent contract
  • Teleworking policy (3 days working from office/ 2 days home office)
  • Health & Life Insurance

The protection of our candidates' personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal.

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