Clinical Marketing

hace 6 días

Zaragoza, Zaragoza, España Ge Healthcare A tiempo completo
Job Description Summary

The Clinical Marketing & Engagement Leader is responsible for driving the strategic planning and execution of our clinical marketing initiatives.

He/She will have a strong background in clinical research and marketing with a proven ability to integrate scientific knowledge with marketing strategies to enhance our brand and market presence.

He/She will identify market trends, opportunities, and competitive landscape to inform marketing strategies.

He/She will collaborate with Key Opinion Leaders, healthcare professionals, and external partners to foster relationships and gather insights.

He/She will represent the company at industry events, presenting clinical data and marketing materials.

Key Responsibilities
  • Partner with business to build and drive advocacy and thought leadership initiatives positioning GEHC as a thought leader in the current and future forward healthcare space.
  • Help clinician and clinically-focused thought leaders share emerging best practices while demonstrating the critical role GEHC solutions play in achieving them.
  • Partner closely with various teams within PCS marketing, the segment GMs, and all the modality leaders to ensure key clinical stories reach our audiences to drive behavior change.
  • Work in collaboration with the global medical affairs team to build strong clinical evidence and lead clinical studies with the international zone.
  • Execute clinical marketing campaigns to increase our brand equity.
  • Design effective digital marketing strategies to increase our footprint and our image as a thought leader company.
  • Manage the GE Healthcare brand among key stakeholders, and work to establish GEHC as the preferred brand in the market and ensure differentiation against competition.
Requirements
  • Bachelor's Degree in Marketing, Business Administration, or related field, MBA preferred.
  • 10+ years' experience in clinical marketing, medical affairs or related field in a corporate environment.
  • Proven track record of developing and executing successful clinical marketing strategy.
  • Strong understanding of clinical research and the ability to interpret and communicate complex scientific data.
  • Ability to travel as needed to attend industry events and meet with key stakeholders.
  • Strong presentation and interpersonal skills; able to effectively communicate and present ideas to stakeholders throughout different levels within the business.
  • Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining forward thinking and customer first attitude.
  • Demonstrated experience working collaboratively with global commercial and product teams.
  • Strong analytical and process skills.

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