Global Product Portfolio Director

hace 5 días

Barcelona, Barcelona, España Adp A tiempo completo

We are seeking a Senior Director, ESI Product Marketing to drive competitive awareness/differentiation, size opportunities for growth, and drive go-to-market strategies for ADP's global product portfolio. This role will focus on creating and implementing product marketing strategies that elevate ADP's position for Human Capital Management (HCM), identifying customer needs and market trends, and clearly articulating our value proposition.

Responsibilities:

  • Provide an outside-in view of the HCM world to ADP, driving competitive awareness/differentiation, size opportunities for growth, and drive go-to-market strategies.
  • Lead a team of product marketers focused on ADP's international product portfolio serving EMEA, APAC, and LATAM.
  • Develop and implement product marketing strategies that elevate ADP's position for HCM, identifying customer needs and market trends.
  • Collaborate with the marketing team and agencies to create collateral, including email campaigns, fact sheets, brochures, landing pages, and more.
  • Partner with product and sales leaders to plan routes to market and ensure that product marketing managers collaborate with enablement and/or operations to produce revenue enablement plans for the product portfolio.
  • Serve as a market-facing subject matter expert (SME) for the product portfolio and interface with stakeholders and industry analysts as the company representative.

Requirements:

  • 5+ years of experience in product marketing, preferably in the HCM industry.
  • Proven track record of driving competitive awareness/differentiation, size opportunities for growth, and drive go-to-market strategies.
  • Excellent communication and leadership skills, with the ability to articulate our value proposition and drive market research initiatives.
  • Strong analytical and problem-solving skills, with the ability to identify customer needs and market trends.

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