Digital Analytics Specialist

hace 2 días

Barcelona, Barcelona, España Amgen Inc. (Ir) A tiempo completo
Amgen Inc. (Ir) - Digital Analytics & Omnichannel Specialist

Job Summary: We are seeking an experienced Digital Analytics & Omnichannel Specialist to contribute to our company's digital transformation. The ideal candidate will have a strong background in data integration and analytics, with expertise in tools such as Google Analytics, Google Spreadsheets, CRM (Veeva), and Tableau.

Key Responsibilities:

  • Accelerate digital & omnichannel transformation activities in line with infrastructure challenges.
  • Identify and gather internal customer needs to understand customer behavior, improve their experience, and optimize the performance of omnichannel campaigns.
  • Analyze and measure the efficiency of digital campaigns, proposing optimizations to meet Omnichannel challenges.
  • Liaise with local & global technical teams to meet tool optimization objectives.
  • Generate customer insights and implement value-added processes and governance to facilitate transformation.

Requirements:

  • University degree or higher education qualification(s) preferably in marketing, business studies, digital marketing, or a technology / media related discipline.
  • Experience (around 4-6 years) in Digital Marketing Analyst/Omnichannel Project Manager or similar positions.
  • Core competencies: Previous experience in data integration and analytics, knowledge in analytics tools, familiarity with CRM, advanced data analytics and visualization tools, measuring & reporting on campaign analytics & KPIs.
  • Ability and attitude: Logical and analytical thinking, curiosity, proactive in seeking solutions, action-oriented and consensus-building, team spirit and willingness to collaborate with multidisciplinary teams, locally and globally.

What We Offer:

  • Vast opportunities to learn and move up and across our global organization.
  • Diverse and inclusive community of belonging, where colleagues are empowered to bring ideas to the table and act.
  • Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits.

Amgen is an Equal Opportunity employer and will consider you without regard to your race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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