Digital Analytics Specialist
hace 2 días
Dow Jones is a leading global provider of news and business information, delivering content to consumers and organizations worldwide across multiple formats, including print, digital, mobile, and live events.
With a rich history spanning over 130 years, Dow Jones has established itself as a trusted source of high-quality content, with a global news-gathering operation that is unparalleled in the industry.
Our flagship publication, the Wall Street Journal, is the largest newspaper in the United States by paid circulation, and our other notable publications include Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics.
About the TeamOur Technology team is responsible for driving the evolution of our Technology, Engineering, Data, Product, and User Experience functions.
We are a team of innovators who are passionate about delivering cutting-edge solutions that shape the digital landscape for our customers, readers, and users.
We collaborate closely with our newsrooms and strategic partners to spearhead the development of groundbreaking products and technologies that meet the evolving needs of our business.
Job SummaryThe successful candidate will be responsible for implementing digital tagging and measurement for Dow Jones' portfolio of digital products, including websites, mobile apps, and connected device apps.
This role will work closely with development, analytics, marketing, and business team members to capture the data needed to drive business decisions.
The ideal candidate will have a strong understanding of digital products, tracking, and data collection processes, as well as experience with Adobe Analytics, Tealium, or Google Analytics.
Responsibilities- Design and document analytics tracking specifications for Dow Jones digital products and platforms, including web, mobile apps, off-platform, and connected device (OTT) platforms.
- Partner with internal and external development teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations.
- Act as a Data Steward for usage data.
- Manage tag management systems and data collection tools.
- Interact with data collection and analytics vendors to get the most out of systems and services.
- Run end-to-end testing, QA, QC, and debugging of analytics code using various tools (Observepoint, Adobe Debugger, Charles or Firebug, etc).
- Confirm the quality of the data collected in analytics tools (Adobe, Piano, Google Analytics) and databases (BigQuery, Athena) with SQL.
The ideal candidate will have a college degree or technical degree in computing, business data management, analytics, or digital marketing, with a minimum of 3 years of experience in a technology role, in a data-intensive environment.
The candidate should have a strong understanding of digital products, tracking, and data collection processes, as well as experience with Adobe Analytics, Tealium, or Google Analytics.
The candidate should also have a passion for organization and data quality, with a strong analytical thought process to identify what data may be needed to measure user engagement with products.
The candidate should be able to communicate with business team members with an understanding of marketing and operations management and processes.
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