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Digital Growth Strategist

hace 1 semana


Madrid, Madrid, España Pearson A tiempo completo
About the Role

We are seeking a highly skilled Digital Growth Strategist to join our team at Pearson Mondly, driving user acquisition performance and accelerating growth in the English language learning market.

Key Responsibilities:

  • Develop and execute large-scale user acquisition campaigns across PPC platforms, including TikTok ads, Twitter ads, and others.
  • Maintain close partnerships with internal teams to deliver against Return on Investment (ROI) targets.
  • Monitor campaign performance, analyzing creative execution and media channel effectiveness to identify areas for improvement.
  • Conduct A/B tests on campaigns and analyze results to inform strategic decisions.
  • Create performance reports and provide data-driven insights to evaluate campaign success and maximize return on investment.
  • Stay up-to-date with the latest innovations in paid media, leveraging industry trends to drive business growth.

Requirements:

  • 5+ years of experience in user acquisition, with a strong track record of success in activating local and global markets.
  • Proven expertise in building, maintaining, and optimizing app campaigns, with a focus on subscription-based apps.
  • Advanced knowledge of app analytics tools and strong analytical skills.
  • Strong understanding of the app performance market and ability to stay ahead of industry trends.

What You'll Get:

  • A competitive salary range of $120,000 - $160,000 per annum, commensurate with experience.
  • The opportunity to work with a talented team of professionals in the digital marketing space.
  • A dynamic and supportive work environment that fosters innovation and growth.

About Us:

Pearson is a world-leading education company, providing high-quality online learning solutions in over 40 languages. Our mission is to empower individuals to achieve their goals and make progress in their lives.