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Digital Growth Strategist
hace 1 semana
We are seeking a highly skilled Digital Growth Strategist to join our team at Pearson Mondly, driving user acquisition performance and accelerating growth in the English language learning market.
Key Responsibilities:
- Develop and execute large-scale user acquisition campaigns across PPC platforms, including TikTok ads, Twitter ads, and others.
- Maintain close partnerships with internal teams to deliver against Return on Investment (ROI) targets.
- Monitor campaign performance, analyzing creative execution and media channel effectiveness to identify areas for improvement.
- Conduct A/B tests on campaigns and analyze results to inform strategic decisions.
- Create performance reports and provide data-driven insights to evaluate campaign success and maximize return on investment.
- Stay up-to-date with the latest innovations in paid media, leveraging industry trends to drive business growth.
Requirements:
- 5+ years of experience in user acquisition, with a strong track record of success in activating local and global markets.
- Proven expertise in building, maintaining, and optimizing app campaigns, with a focus on subscription-based apps.
- Advanced knowledge of app analytics tools and strong analytical skills.
- Strong understanding of the app performance market and ability to stay ahead of industry trends.
What You'll Get:
- A competitive salary range of $120,000 - $160,000 per annum, commensurate with experience.
- The opportunity to work with a talented team of professionals in the digital marketing space.
- A dynamic and supportive work environment that fosters innovation and growth.
About Us:
Pearson is a world-leading education company, providing high-quality online learning solutions in over 40 languages. Our mission is to empower individuals to achieve their goals and make progress in their lives.