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Executive Director of Performance Marketing
hace 2 meses
**Job Summary:**
We are seeking a highly skilled and experienced Executive Director of Performance Marketing to join our team at Entain. As a key member of our leadership team, you will be responsible for driving strategic excellence and growth in performance marketing across our diverse portfolio of brands.
Key Responsibilities
- Develop and implement a comprehensive performance strategy aligned with the company's 3-year strategic plan.
- Work closely with the Head of Performance Strategy to implement a comprehensive performance strategy for Entain's brands.
- Define weekly strategic sync meetings with leadership to ensure alignment and progress towards strategic goals.
- Collaborate with key stakeholders across Sports & Gaming to align regional and product priorities with performance marketing operations.
- Participate in weekly/monthly/quarterly commercial & proposition priorities sessions across Sports/Gaming for all markets.
- Conduct market research to gather insights and inform strategic decision-making.
- Prepare the weekly trading pack for all Performance Marketing channels across all regions.
- Lead the reporting and review cycle, showcasing performance against commercial and strategic targets.
- Conduct regular competitive analysis across performance marketing channels in the target markets to stay informed and maintain a competitive edge.
Requirements
- Previous experience in a Marketing role within the igaming industry.
- Strong analytics skills and experience in segmenting data.
- Strong understanding of market dynamics, customer behavior, and industry trends.
- Exceptional strategic thinking, analytical skills, and ability to translate insights into actionable plans.
- Excellent collaboration and stakeholder management skills.
- Experience with budget management, reporting, and optimization.
- Knowledge of emerging technologies, tools, and platforms in performance marketing.
- Experience in campaigns analytics, KPI tracking.
- Strong interpersonal and communication skills (verbal, written, and presentational).
- Comfortable with a high degree of autonomy and responsibility.
What We Offer
- Generous group bonus scheme.
- Hybrid working: Gibraltar - 4 days in the office, UK – 2 days in the office.
- Private medical insurance.
- Pension scheme – matched to 6%.
- Ability to buy and sell holiday.
- Free subscription to wellbeing app Unmind.
- Additional 'It's Your Game' day off to use at either Christmas or New Year.
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development.
- Share save scheme.
- Paid subscription to LinkedIn Learning.
- Discounted gym membership (Gibraltar only).
