Digital Performance Specialist
hace 1 mes
About the Role:
We are seeking a skilled Digital Performance Specialist to join our Affiliate Marketing team at Entain. As a key member of our team, you will be responsible for driving the digital performance of the affiliate marketing channel.
Key Responsibilities:
- Plan, execute, and report on performance campaigns to drive affiliate marketing channel growth.
- Work closely with marketing, conversion, and creative teams to ensure performance efficiency and growth against monthly targets.
- Responsible for planning, coordinating, analyzing, and optimizing partner performance, including impact on KPIs (e.g. FTDs, CPDs, pNGR, Conversion Rates).
- Accountable for executing the strategy for the team's affiliates accounts set by the Affiliate Manager.
- Deliver the affiliate marketing strategy including: affiliates' bidding and cost management, forecasting and planning of future volume and profitability.
- Manage the activity of the team's affiliates to ensure compliance with regulations/policies.
Requirements:
- Previous experience working with Affiliates (ideally 1 or 2 years minimum).
- Significant hands-on and strategic online sports and gaming experience.
- Technical experience working with affiliate platforms (e.g. Mexos, Income Access).
- Strong analytic and qualitative skills with the ability to analyze and use data efficiently.
- Excellent interpersonal skills - ability to engage and collaborate within a large organization.
- High-level proficiency in MS Excel, PowerPoint, and Word.
About Entain:
At Entain, we're leading the change in sports betting, gaming, and interactive entertainment. We put people first, innovate with technology, and push boundaries. Join us and be part of an inclusive and supporting community where everyone is celebrated for being themselves.
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