Senior Performance Marketing Director

hace 3 días

Murcia, Murcia, España Entain A tiempo completo
Senior Performance Strategy Executive

As a key member of our team, you will play a critical role in driving strategic excellence and growth in performance marketing across our diverse portfolio of brands in the UK, Europe, and Canada. This executive-level position requires a strategic mindset, deep market insights, and strong collaboration with key stakeholders.

Key Responsibilities:
  • Develop and implement a comprehensive performance strategy aligned with the company's 3-year strategic plan.
  • Work closely with the Head of Performance Strategy to implement a comprehensive performance strategy for Entain's brands.
  • Collaborate with key stakeholders across Sports & Gaming to align regional and product priorities with performance marketing operations.
  • Conduct market research to gather insights and inform strategic decision-making.
  • Prepare the weekly trading pack for all Performance Marketing channels across all regions.
  • Lead the reporting and review cycle, showcasing performance against commercial and strategic targets.
  • Conduct regular competitive analysis across performance marketing channels in the target markets to stay informed and maintain a competitive edge.
Requirements:
  • Previous experience in a Marketing role within the igaming industry.
  • Strong analytics skills and experience in segmenting data.
  • Strong understanding of market dynamics, customer behavior, and industry trends.
  • Exceptional strategic thinking, analytical skills, and ability to translate insights into actionable plans.
  • Excellent collaboration and stakeholder management skills.
  • Experience with budget management, reporting, and optimization.
  • Knowledge of emerging technologies, tools, and platforms in performance marketing.
  • Experience in campaigns analytics, KPI tracking.
  • Strong interpersonal and communication skills (verbal, written and presentational).
What We Offer:
  • A competitive salary and benefits package.
  • Hybrid working arrangement.
  • Private medical insurance.
  • Pension scheme – matched to 6%.
  • Ability to buy and sell holiday.
  • Free subscription to wellbeing app Unmind.
  • Additional 'It's Your Game' day off to use at either Christmas or New Year.

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