Marketing Director for Allergan Aesthetics

hace 3 semanas


Madrid, Madrid, España Abbvie A tiempo completo
About the Role

We are seeking a highly skilled and experienced Marketing Director to lead our Allergan Aesthetics team in AbbVie. As a key member of our country commercial organization, you will be responsible for developing and executing marketing strategies to drive brand success and customer satisfaction.

Key Responsibilities
  • Participate in the setting of annual sales targets and forecasts for established and new products.
  • Utilize market data to appraise brand performance and take action as appropriate.
  • Manage promotional budget to ensure that activities are conducted as per the brand plan.
  • Develop and lead the development of robust strategic plans for brands within the franchise.
  • Align full multichannel strategy (sales team, other channels) to strategic plan.
  • Create campaign assets for rollout to teams (e.g. Digital Sales Aids, Briefing Documents, Training Guides).
  • Develop digital marketing programmes for the portfolio (in line with GDPR and HCP compliance frameworks).
  • Manage creative and medical communication agencies.
  • Prepare and launch new products and categories.
  • Ensure clear cascade of strategy and plans throughout the organization with specific emphasis on sales teams.
Requirements
  • Prior healthcare marketing experience.
  • Product launch experience at a country or international level.
  • Prior customer-facing experience (sales/sales management preferable).
  • Experience of hiring and managing external agencies (creative/med comms).
  • Digital and consumer experience preferred.
  • Sales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career.
  • Dermatology or Skin Care experience.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.



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