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Regeneron is seeking a Senior Manager Marketing Oncology to lead our local oncology marketing activities in Spain and cluster markets. This role will be responsible for developing and implementing the local brand strategy, partnering with Medical Affairs, and collaborating with cross-functional teams to drive promotional activities and external stakeholder engagement.
Key Responsibilities- Develop and implement the local brand strategy, including competitive analysis and customer-focused messaging.
- Partner with Medical Affairs to build and align on the local brand strategy.
- Collaborate with cross-functional teams to implement promotional activities and external stakeholder engagement plans.
- Analyze brand performance drivers and barriers, proposing actions to address opportunities or risks.
- Develop and manage the local promotional budget, ensuring ethical and compliance standards are maintained.
- Bachelor's degree or equivalent experience, with preference for science background.
- Post-graduate background (MBA, Master in Commercial/Marketing Management, etc.) is preferred.
- Experience in Oncology is highly preferred.
- 8-10+ years of biotech/pharma brand marketing experience.
- Ability to travel nationally and internationally to relevant conferences and events 15%.