Digital Marketing Analyst with Focus on Social Media
hace 4 semanas
About Us
DDB Group, a leading global advertising agency, is seeking an experienced Digital Marketing Analyst to join our team. We're a diverse and dynamic organization that values creativity, innovation, and excellence.
Job Summary
We're looking for a highly skilled Digital Marketing Analyst who can analyze social media data, identify trends, and provide actionable insights to improve our clients' online presence. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to communicate complex data insights effectively.
Responsibilities
- Analyze social media data to identify trends, preferences, and behaviors of our target audience.
- Develop and implement data-driven strategies to improve our clients' online presence and engagement.
- Collaborate with cross-functional teams to develop and execute social media campaigns.
- Monitor and measure the success of social media campaigns using metrics such as engagement rates, follower growth, and website traffic.
- Provide regular reports and insights to stakeholders on social media performance and campaign effectiveness.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 4 years of experience in digital marketing, preferably in a social media analytics role.
- Strong understanding of social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and communicate findings effectively.
- Proficiency in Microsoft Excel and Google Analytics.
- Experience with social media listening tools such as BrandWatch, TalkWalker, or Meltwater.
Preferred Qualifications
- Master's degree in Marketing, Communications, or related field.
- Experience working with Power BI or other data visualization tools.
- Fluency in Spanish, given our client base.
Salary Range
$80,000 - $110,000 per year, depending on experience.
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