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Social Media Director, Influencer Marketing
hace 2 meses
Job Title: Senior Manager, Social and Influencer Marketing
Job Description: Blizzard Entertainment is seeking a seasoned marketing professional to lead the social media and influencer marketing efforts for an innovative new title. As the Senior Manager, Social and Influencer Marketing, you will be responsible for developing and executing a comprehensive social media strategy, including content creation, campaign management, and community engagement. This role requires a deep understanding of social media platforms, influencer marketing, and digital marketing strategies. You will work closely with cross-functional teams to drive 360-degree campaigns and leverage analytics to inform and optimize marketing efforts.
Key Responsibilities:
- Develop and execute social media strategies to engage with fans and drive brand awareness
- Lead influencer marketing efforts to build and maintain relationships with key influencers and content creators
- Manage creative production, ensuring high-quality content across social media platforms
- Collaborate with global marketing leads to prioritize opportunities and set digital marketing goals
- Organize social and influencer content calendars and operations, aligning key stakeholders
- Define and update social and influencer best practices, informing regional partners on global strategy
- Work effectively with internal cross-functional teams to drive 360-degree campaigns
- Drive social and influencer reporting, insights, and delivery through analytics tools
About Blizzard Entertainment: Blizzard Entertainment is a global leader in the entertainment industry, with a rich history of innovation and creativity. As a marketer at Blizzard, you will have the opportunity to work on cutting-edge campaigns and contribute to the growth and success of the company.
