Senior Marketing Specialist for Swiss and European Markets
hace 1 semana
About Kaplan Language Group Kaplan Language Group (KLG) is a leading provider of language travel programs. With years of experience and thousands of satisfied alumni, KLG has established itself as a reliable leader in the industry. The group consists of Alpadia Language Schools, ESL Languages, and Kaplan International Languages, offering a wide range of programs across more than 30 countries worldwide.
Job Description We are seeking a talented French-speaking Marketing Executive to support the growth of our brands in Switzerland and other European markets. As a key member of the Regional European marketing team, you will report directly to the Marketing Manager DACH & International. Your primary focus will be on developing and implementing marketing strategies to drive leads and conversions through both online and offline channels. You will work closely with an international team based in offices across Europe, gaining extensive exposure to international marketing best practices. This position is ideal for individuals with previous marketing experience who possess strong skills in operating in French and English.
Responsibilities Key responsibilities include:
- Developing and executing a marketing activity calendar to drive leads and conversion efforts.
- Sourcing new and creative campaign ideas by conducting competitor research.
- Collaborating with content, email, design, and web teams to develop digital campaigns.
- Managing social media platforms, including planning, research, and execution.
- Organizing events such as exhibitions and fairs to promote our brand.
About the Role To excel in this position, you should possess:
- Spoken and written fluency in French and English, with German or Italian being a plus.
- A solid understanding of the Swiss culture and other European countries.
- Relevant marketing experience with a keen interest in online trends, technology, and social media.
- An ability to think creatively and contribute innovative ideas.
Salary and Benefits We offer a competitive salary of approximately $60,000 per year, commensurate with experience, along with a comprehensive benefits package that includes health insurance, retirement plan matching, and paid time off. If you are passionate about marketing and looking for a challenging role in a dynamic company, we encourage you to apply. Please submit your resume and cover letter to [insert contact information].
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