Marketing Specialist for European Markets
hace 1 semana
Job Description:
Kaplan Language Group (KLG) is a leading provider of language travel programs across the world. Our group consists of Alpadia Language Schools, ESL Languages, and Kaplan International Languages.
We are seeking a talented French-speaking Marketing Executive to support the growth of our brands in Switzerland and other European markets. The ideal candidate will have a strong background in marketing, with experience in creating and implementing marketing activity calendars, conducting market research, and developing digital campaigns.
Responsibilities:
- Develop and implement a marketing strategy to drive leads and conversion efforts through online and offline channels.
- Support the development and implementation of Regional Marketing projects, focusing on growing revenue and ROI.
- Conduct market research, including competitor activity monitoring, to create new and creative campaign ideas.
- Work with the content, email, design, and web teams to develop digital campaigns.
- Manage website and blog content, including writing, translating, and proofreading.
- Plan and execute social media campaigns, including outreach and digital PR.
- Organize events, such as exhibitions and fairs.
About You:
To be considered for this position, you will need:
- Spoken and written fluency in French and English (German or Italian is a plus).
- Solid awareness of the Swiss culture and other European countries.
- Relevant marketing experience.
- A keen interest in online trends, technology, social media, blogs, and travel.
- The ability to think creatively and contribute ideas, experience, and passion in creating content.
- Demonstrated ability to handle and prioritize multiple tasks and deadlines.
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