Marketing Specialist for European Markets

hace 1 semana


Barcelona, Barcelona, España Alpadia A tiempo completo

Job Description:

Kaplan Language Group (KLG) is a leading provider of language travel programs across the world. Our group consists of Alpadia Language Schools, ESL Languages, and Kaplan International Languages.

We are seeking a talented French-speaking Marketing Executive to support the growth of our brands in Switzerland and other European markets. The ideal candidate will have a strong background in marketing, with experience in creating and implementing marketing activity calendars, conducting market research, and developing digital campaigns.

Responsibilities:

  • Develop and implement a marketing strategy to drive leads and conversion efforts through online and offline channels.
  • Support the development and implementation of Regional Marketing projects, focusing on growing revenue and ROI.
  • Conduct market research, including competitor activity monitoring, to create new and creative campaign ideas.
  • Work with the content, email, design, and web teams to develop digital campaigns.
  • Manage website and blog content, including writing, translating, and proofreading.
  • Plan and execute social media campaigns, including outreach and digital PR.
  • Organize events, such as exhibitions and fairs.

About You:

To be considered for this position, you will need:

  • Spoken and written fluency in French and English (German or Italian is a plus).
  • Solid awareness of the Swiss culture and other European countries.
  • Relevant marketing experience.
  • A keen interest in online trends, technology, social media, blogs, and travel.
  • The ability to think creatively and contribute ideas, experience, and passion in creating content.
  • Demonstrated ability to handle and prioritize multiple tasks and deadlines.


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