Marketing Automation Director
hace 1 mes
Job Title: Marketing Automation Director
Job Summary:
We are seeking a highly skilled Marketing Automation Director to join our team at Semrush. In this role, you will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot. This position involves setting up and managing automation workflows, ensuring data integrity, and generating actionable insights through comprehensive reporting and tracking.
Responsibilities:
- Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential.
- Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
- Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
- Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
- Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.
- Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
- Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a preference for experience using HubSpot.
- Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools.
- Familiarity with SQL or similar database query languages is a plus.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Highly organized with meticulous attention to detail, particularly in data management and reporting.
- Excellent written and verbal communication skills, with the ability to explain complex processes to non-technical stakeholders.
- Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.
- Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.
About Us:
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker. 10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.
What We Offer:
- Flexible working day start
- Snacks and coffee at the office
- Corporate events
- Unlimited PTO
- Training, courses, conferences
Equal Opportunity Employer:
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
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