Multichannel Customer Engagement Lead

hace 5 días


Madrid, Madrid, España Biogen A tiempo completo

About This Role

The Multichannel Customer Engagement Lead for Biogen in Iberia will oversee and execute regional initiatives that enhance our comprehensive multichannel customer engagement strategy. This role will ensure the effective adoption and orchestration of existing channels, as well as integrating new channels to optimize the customer experience and provide a smooth journey while maximizing reach and optimizing resources.

Key Responsibilities

  • Strategic Alignment: Ensure multichannel strategies are aligned with broader business goals and seamlessly integrated with marketing and sales efforts.
  • Omnichannel Measurement: Define and implement measurement frameworks, KPIs, and analytics to monitor, evaluate, and optimize omnichannel activities while providing actionable insights.
  • Cross-Functional Collaboration: Facilitate teamwork across departments to ensure unified execution of omnichannel initiatives, share best practices, and support compliance with legal standards.
  • Innovation & Adaptation: Stay updated on digital trends and new tools, driving innovation through design thinking and agile methodologies while scaling successful strategies.
  • Data-Driven Optimization: Utilize advanced analytics for real-time strategy adjustments and continuous performance improvement, ensuring data quality and adherence to governance standards.

About You

You are a proactive and solution-driven Multichannel Customer Engagement Lead with a creative and strategic mindset. You excel at leveraging data-driven insights and analytics to design and execute innovative customer engagement strategies. The estimated annual salary for this role is around $120,000-$150,000, depending on your experience and qualifications.



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