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Head of Growth and Expansion
hace 2 meses
About the Position:
The Head of Growth and Expansion will be responsible for developing and executing strategies to drive customer acquisition, engagement, and retention. This role requires a deep understanding of the mobility industry, a data-driven approach, and the ability to lead cross-functional teams.
Key Responsibilities:
- Develop and implement a comprehensive growth strategy to increase user acquisition, engagement, and retention.
- Identify and prioritize growth opportunities based on market trends, competitive landscape, and customer insights.
- Set ambitious growth targets and KPIs, and ensure alignment across all relevant teams.
- Develop strategies to enhance user engagement and increase customer lifetime value.
- Design multi-channel campaigns and leverage digital marketing, partnerships, referrals, and other growth channels to expand the user base.
- Ensure continuous improvement through A/B testing, data analysis, and insight generation.
- Utilize and design analytics tools to track, measure, and report on key growth metrics.
- Present insights and recommendations to the executive team.
- Conduct deep-dive analysis to understand user behavior, identify growth opportunities, and inform decision-making.
- Foster a culture of innovation, collaboration, and continuous learning.
- Lead, mentor, and grow a high-performing growth team, including marketing, data analytics, and product growth specialists.
- Work closely with product, engineering, and operations teams to align growth initiatives with overall business objectives.
- Stay abreast of industry trends, competitor strategies, and emerging technologies.
- Drive innovation by testing and implementing cutting-edge growth strategies.
Requirements:
- Leadership skills and strategic mindset.
- Extensive experience in analytics applied to business problems (SQL, Amplitude, and/or Tableau experience preferred).
- Knowledge in marketing, entrepreneurship, consulting, or operations strategy experience.
- Plus, if you have served in growth areas in other companies.
- Analytical ability on company data to uncover key business insights and growth opportunities.
- Strong quantitative analytical skills on marketing performance.
- Strong understanding of growth methodologies, be it loops, funnels, CRO, etc.
What We Offer:
- Competitive salary based on experience.
- Flexible work environment & hours.
- Regular, fun team events.
- Cabify staff discount.
- Personal development programs.
- Perks: subsidized restaurant tickets, transport tickets, healthcare, and childcare.
- A pet room so you don't have to leave your furry friend at home.
- All the gear you need - just bring yourself.
