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Product Marketing Manager

hace 1 mes

Barcelona, Barcelona, España Serrala Group A tiempo completo
Product Marketing Manager

As a Product Marketing Manager at Serrala Group, you will play a pivotal role in aligning our company's goals and strategies with market trends and competitive landscapes. Your key responsibilities will include developing and delivering market knowledge, defining product positioning and messaging, and executing Go to Market Plans.

Your Key Responsibilities:

  • Conduct competitive analysis and develop a competitive positioning for our solutions.
  • Define, together with the product team, our positioning and messaging, creating compelling storytelling for our products.
  • Develop and execute Go to Market Plans, ensuring stakeholder engagement throughout the process for a successful product launch.
  • Conduct win & loss analysis, execute and support campaigns, ensuring a healthy product lifecycle.
  • Create top content and training to enable sales to understand the product and position it to the right audience, enhancing their product knowledge.
  • Work closely with our marketing and sales department to develop and deliver tailored go-to-market collaterals that highlight the value proposition of our products to new and existing market segments.
  • Collaborate with Product Management and Marketing on creating subject matter content used in blog posts, websites, landing pages, and overall campaign strategy.

What We're Looking For:

  • A degree in Marketing, Business, or a related field with at least 1-2 years of experience in Product Marketing, Product Management, or Marketing.
  • Strong communication skills, with near-native or fluent proficiency in English and German.
  • An entrepreneurial spirit, with the ability to think strategically about corporate growth.
  • Excellent organizational and project management skills, with the ability to structure and manage complex projects and processes with multiple stakeholders.
  • The ability to interact across multiple levels within the organization, engaging with management teams and convincing them about joint ideas.
  • A positive mindset, with the ability to work within a team and adapt to multiple facets of different projects and roles.
  • Experience in SaaS-based software, ideally in the financial software space, is a plus.