Product Marketing Manager
hace 7 días
We are looking for a Product Marketing Manager to join our B2B Growth Chapter at Preply, a leading EdTech company. As a key member of our growth team, you will be responsible for ensuring the growth of our Business solution and that our product resonates with our target audience across our core geographies.
With a proven track record of 5+ years of SaaS product marketing, sales or sales enablement experience, you will work closely with our Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR). Your excellent written and verbal communication skills will enable you to convey positioning, messaging, and sales content effectively.
In this role, you will:
- Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies.
- Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments.
- Create Sales Enablement Content: Produce high-quality sales enablement materials, including pitch decks, battlecards, case studies, best practice articles, email sequences, scripts, and more.
You will also:
- Align different stakeholders to ensure that our product evolves toward what resonates with our customers, including Product, Supply (our tutors), and Methodology teams.
- Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP and Buyer Persona definition.
- Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
This is a fantastic opportunity to shape the lives of learners and tutors through language learning and teaching in over 175 countries. We offer a generous compensation package, including a competitive salary of approximately $120,000 per year, a generous monthly allowance for lessons on Preply.com, Learning & Development budget, time off for self-development, and access to free mental health support platforms.
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