Marketing Communications Specialist EMEA
hace 4 días
Job Title: Marketing Communications Specialist EMEA
Job Summary:
The EMEA Marketing Communications Specialist is responsible for designing and executing marketing campaigns for Agilent-s Portfolio. This role requires a strong understanding of marketing principles and the ability to develop effective campaigns that meet business objectives.
Key Responsibilities:
- Design multi-tactic campaigns to achieve program objectives defined by the Marketing Program Manager and document planning, timing, and results for the campaigns.
- Responsible for choosing tactic mix, identifying customer target groups, and setting communications strategy.
- Supports the Marketing Program team in the development of the program brief, associated business case, and multi-campaign program calendar.
- Works closely with global product line marketing teams to inject regional EMEA requirements into global campaign design.
- Works closely with the EMEA Marketing Program Manager (MPM) to adapt global campaigns for execution in the EMEA region.
- Owns the development of graphical layout (collaterals, booth, banners, etc.) for regional campaigns in close collaboration with the WW Marcom organization and Agilent Creative Services team.
- Adheres to Agilent brand and messaging standards - ensures brand compliance when working with 3rd parties.
- Owns and maintains campaign setup in Customer Relation Management system.
- Works closely with Marketing automation team on the deployment of EMEA e-pushes and the design of advanced nurture campaigns.
- Collaborate with the different Country Event Support Teams and Agilent partners on campaign execution.
- Analyzes campaign performance in order to optimize tactic mix and increase return on marketing investment. Compiles reports to review campaign performance.
- Responsible for allocation and tracking of EMEA campaign budgets in close alignment with MPM.
- Reports into the EMEA Marketing Communications Manager.
Qualifications:
- Extensive Marcom expertise, including proven digital marketing expertise.
- Cross-discipline Marcom skills with proven proficiency in implementing a wide mix of tactics including Demand Generation, e-pushes, social media, customer events both face-to-face and digital, advertising.
About Agilent Technologies:
Agilent Technologies is a leading provider of life science, diagnostic, and applied market laboratories worldwide with instruments, services, consumables, applications, and expertise. We enable customers to gain the answers and insights they seek -- so they can do what they do best: improve the world around us.
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