Marketing Communications Specialist
hace 1 semana
Agilent Technologies is a leading life science, diagnostic, and applied market laboratory company that provides instruments, services, consumables, applications, and expertise to customers worldwide. We enable our customers to gain the answers and insights they seek so they can improve the world around us.
The EMEA (Europe, Middle East, and Africa) Marketing Communications Specialist is responsible for designing and executing marketing campaigns for Agilent's portfolio. This role involves working closely with the global product line marketing teams to inject regional EMEA requirements into global campaign design.
The ideal candidate will have extensive Marcom expertise, including proven digital marketing expertise, and cross-discipline Marcom skills with proficiency in implementing a wide mix of tactics, including demand generation, e-pushes, social media, customer events, and advertising.
Key Responsibilities:
- Designs multi-tactic campaigns to achieve program objectives defined by the Marketing Program Manager and documents planning, timing, and results for the campaigns.
- Responsible for choosing tactic mix, identifying customer target groups, and setting communications strategy.
- Supports the Marketing Program team in the development of the program brief, associated business case, and multi-campaign program calendar.
- Works closely with the EMEA Marketing Program Manager (MPM) to adapt global campaigns for execution in the EMEA region.
- Owns the development of graphical layout (collaterals, booth, banners, etc.) for regional campaigns in close collaboration with the WW Marcom organization and Agilent Creative Services team.
- Adheres to Agilent brand and messaging standards - ensures brand compliance when working with 3rd parties.
- Owns and maintains campaign setup in Customer Relation Management system.
- Works closely with Marketing automation team on the deployment of EMEA e-pushes and the design of advanced nurture campaigns.
- Collaborates with the different Country Event Support Teams and Agilent partners on campaign execution.
- Analyzes campaign performance in order to optimize tactic mix and increase return on marketing investment. Compiles reports to review campaign performance.
- Responsible for allocation and tracking of EMEA campaign budgets in close alignment with MPM.
Reports into the EMEA Marketing Communications Manager.
Qualifications:
- Extensive Marcom expertise, including proven digital marketing expertise.
- Cross-discipline Marcom skills with proven proficiency in implementing a wide mix of tactics.
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