EMEA Marketing Communications Specialist

hace 1 mes

Barcelona, Barcelona, España Agilent A tiempo completo
Job Title: EMEA Marcom Specialist

Agilent is seeking a highly skilled EMEA Marcom Specialist to join our team. As a key member of our marketing team, you will be responsible for designing and executing marketing campaigns for Agilent's portfolio in the EMEA region.

Key Responsibilities:
  • Develop and implement multi-tactic campaigns to achieve program objectives defined by the Marketing Program Manager.
  • Collaborate with global product line marketing teams to inject regional EMEA requirements into global campaign design.
  • Work closely with the EMEA Marketing Program Manager to adapt global campaigns for execution in the EMEA region.
  • Own the development of graphical layout (collaterals, booth, banners etc.) for regional campaigns in close collaboration with the WW Marcom organization and Agilent Creative Services team.
  • Ensure brand compliance when working with 3rd parties.
  • Own and maintain campaign setup in Customer Relation Management system.
  • Work closely with Marketing automation team on the deployment of EMEA e-pushes and the design of advanced nurture campaigns.
  • Collaborate with the different Country Event Support Teams and Agilent partners on campaign execution.
  • Analyze campaign performance to optimize tactic mix and increase return on marketing investment.
  • Compile reports to review campaign performance.
  • Responsible for allocation and tracking of EMEA campaign budgets in close alignment with MPM.
Qualifications:
  • Extensive Marcom expertise, including proven digital marketing expertise.
  • Cross-discipline Marcom skills with proven proficiency in implementing a wide mix of tactics including Demand Generation, e-pushes, social media, customer events both face-to-face and digital, advertising.
  • Proven project management experience with both internal team members and external partners.
  • Demonstrated ability to work in a multi-country / multi-channel environment across Europe, Middle East and Africa.
  • Knowledge of graphical software and html editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator) is an advantage.
  • Experience in technology-oriented B2B environment, experience in the analytical markets desirable.
  • Strong written and oral communication skills in English and preferably another major European language.
What We Offer:
  • Agilent Result Bonus
  • Stock Purchase Plan
  • Life Insurance
  • Pension
  • Healthcare
  • Employee Assistance Program
  • Holiday
  • Company activities

Agilent is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

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