Marketing Automation Specialist
hace 4 semanas
As a Marketing Automation Specialist, you will play a key role in driving global demand generation and partner marketing efforts. Your responsibilities will include reviewing processes and verifying program logic to ensure accuracy in marketing campaigns.
You will develop, execute, analyze, and report on emails, landing pages, and global templates. Additionally, you will set up and execute drip/nurture marketing campaigns with complex logic.
Proven experience in advanced segmentation with dynamic and static lists is essential. You will also be responsible for testing, deploying, measuring, and reporting on conversion rates and program ROI.
Furthermore, you will provide best practices in email formatting, list management, optimization, data quality, hygiene, data cleansing, and compliance. You will also plan and perform A/B testing, progressive profiling, and other advanced marketing capabilities.
Maintaining Marketo integration with Salesforce.com and assisting in the integration of additional platforms into the marketing automation platform are also key responsibilities.
You will document Marketo processes, programs, and procedures, and provide EMEA support on Account Based Marketing efforts using Demandbase platform and leveraging Marketo features.
Desired Skills & Experience- A minimum of 3 years of experience working with Marketo from an administrator capacity.
- Bachelors or higher degree in marketing, computer science, or related field.
- Excellent verbal and written communication skills in English.
- Strong analytical and problem-solving abilities.
- Team worker with a positive attitude.
- Having a constant desire to learn and the ability to learn quickly.
- Passion for all technical activities related to web/mobile development.
- Experience working in or with demand generation teams.
- Experience working with remote international teams across the world.
- We value knowledge and/or experience in working with Salesforce Lightning email deliverability.
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