Marketing Automation Specialist

hace 1 semana

Madrid, Madrid, España Lingokids A tiempo completo
Marketing Automation Specialist

Lingokids is revolutionizing kids learning, and we're looking for a Marketing Automation Specialist to help us drive our mission forward. As a key member of our team, you'll be responsible for building, developing, and executing marketing promotional and editorial campaigns in our Marketing Automation platform (Braze).

You'll assist in implementing tests (A/B or with control group) in the system, ensuring that these tests are followed up on, and learnings are documented for implementation in future campaigns. Additionally, you'll support in managing the quality assurance processes for email marketing, push notifications, and in-app messaging by verifying that the copy, images, and links are functional and effective.

Collaborate with Designers to provide input on creative solutions for marketing campaigns, ensuring all outputs align with brand guidelines. You'll also assist in compiling data and contributing to weekly and monthly reports, providing commentary and suggesting improvements and optimizations under the guidance of the CRM Lead.

What you'll bring:

  • Interest in marketing or related fields demonstrated through coursework, projects, or extracurricular activities.
  • Familiarity with marketing concepts and principles, such as segmentation, targeting, and campaign analysis, gained through academic studies or self-study.
  • Some experience with Microsoft Office or Google Workspace, including basic proficiency in Excel or Google Sheets.
  • Curiosity and eagerness to learn about some of the latest technology, such as Marketing Automation platforms (e.g., Braze, Mailchimp, HubSpot) and AI solutions.
  • Ideally, some knowledge and curiosity in coding languages like HTML & CSS.

English is a must. We are a multicultural team, and we are providing a service in English so, we don't care about certificates, but we expect you to be able to communicate fluently.

Life at Lingokids:

  • Hybrid work: We promote a remote-friendly culture, allowing flexible work arrangements between office and home.
  • Feedback culture: Feedback is the breakfast of champions, and we take it seriously. We have a real-time and honest feedback culture, and a formal 360o assessment every 6 months.
  • Diversity, Equity, and Inclusion: Lingokids is committed to creating an equitable and inclusive environment where people from all backgrounds can thrive.

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