Public Relations Manager

hace 3 días

Barcelona, Barcelona, España Virtuagym A tiempo completo
Job Title: Public Relations Manager

Virtuagym is seeking a highly skilled Public Relations Manager to join our Marketing team. As a key member of our team, you will be responsible for developing and executing our global PR and Communication strategy.

Key Responsibilities:
  • Develop and implement comprehensive PR strategies that support our marketing goals and enhance our brand visibility.
  • Cultivate relationships with journalists, bloggers, and influencers in the fitness industry to secure media coverage and promote our company's story.
  • Write and distribute press releases, media pitches, and other PR materials that effectively communicate our brand message.
  • Collaborate with internal stakeholders to craft compelling stories that help establish Virtuagym as a thought leader among its target audiences.
  • Develop and implement crisis communication plans to protect and manage our brand reputation in times of controversy or crisis.
  • Track and analyze the effectiveness of PR campaigns and media coverage, and provide regular reports to senior management.
Requirements:
  • 3+ years of experience in PR and Comms, either in-house or in an agency environment.
  • Strong understanding of the fitness industry, including current trends and media landscape.
  • Native-level proficiency in English with excellent communication and writing skills.
  • German, Spanish or Dutch is a huge plus.
  • Self-starter with excellent project management skills, able to handle multiple projects at once.
  • Ability to think creatively and come up with innovative ideas to engage prospects.
  • Ability to adapt quickly to changing priorities in a fast-paced scale-up environment.
What We Offer:
  • Remote work opportunity in the EU, with a base in Amsterdam, The Netherlands.
  • Opportunity to work with a global employment partner.
  • Chance to be part of a dynamic and growing company in the fitness industry.

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