Strategic Marketing Director for Prescription Portfolio
hace 1 semana
Key Responsibilities:
As a Strategic Marketing Director for Prescription Portfolio, you will lead and coach a team of marketing professionals, ensuring their growth and development. Your primary goal will be to develop and execute effective marketing strategies for our prescription products, driving sales, profitability, and market share targets.
Key Objectives:
- Develop a clear vision and strategies for our prescription products, translating them into effective marketing and sales plans.
- Drive the Prescription business to the next level, identifying market and business trends, and implementing cross-functional aspects to maintain competitiveness.
- Collaborate with sales, medical, training, and market access teams to ensure effective brand planning and implementation.
- Develop omnichannel plans to improve customer experience and deliver a targeted and personalized customer journey.
- Optimize resource allocation to brands through active assessment of return on investment.
- Ensure compliance with relevant acts, legal demands, and ethical standards for promotional campaigns and business activities.
- Establish a KOL network among GPs and specialties, ensuring a strong customer focus with an upskilled Business Intelligence strategy.
- Drive innovation within the BU, participating in the assessment of new projects and products.
- Provide reliable sales, costs, and demand forecasts, ensuring supply of all products.
- Foster collaboration and synergies with the OTC business through the Pharmacy line.
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