Marketing Director Prescription

hace 3 semanas


Barcelona, Barcelona, España Almiral A tiempo completo
Lead Marketing Director Prescription

As a key member of the Almiral team, the Lead Marketing Director Prescription will be responsible for driving the success of our Prescription business. This includes developing and executing effective marketing strategies to establish and maintain a competitive advantage in the market.

Key Responsibilities:
  • Develop and drive ideation, implementation, and execution of effective long and short-term marketing strategies to establish and ensure continuous and sustained competitive advantage and success of assigned products portfolio.
  • Drive the Prescription business to the next level, identifying market and business trends, ensuring fit within the strategic pillars defined in the BU, and implementing the cross-functional aspects that will maintain our competitiveness in the market.
  • Ensure continuous collaboration with all functions and divisions, namely sales, medical, training, and market access teams, to ensure effective conceptualization and implementation of the brand plans.
  • Develop omnichannel plans to improve Customer impact and experience by delivering a more targeted and personalized Customer journey.
  • Optimize allocation of all resources to brands through active assessment of return on investment.
  • Ensure that the development and design of innovative promotional campaigns and business activities comply with relevant acts, legal demands, and ethical standards.
  • Establish a KOL network among the GPs and specialties under his/her responsibility.
  • Ensure a strong customer focus with an upskilled Business Intelligence strategy, evaluating the effectiveness of marketing strategies, campaigns, and medical experts' development through regular field visits, customer engagements, and competitive intelligence analysis.
  • Drive an innovation mindset within the BU, participating in the assessment of new projects and products together with the LCM & Innovation manager.
  • Provide reliable sales, costs, and demand forecasts and ensure supply of all products.
  • Ensure knowledge of the commercial contractual conditions of the licensed products under the scope of responsibility, as well as liaise with our partners to foster collaboration.
  • Foster collaboration and synergies with the OTC business through the Pharmacy line.


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