SEM Specialist
hace 1 semana
Unlock the Power of SEM Marketing with Preply
We are seeking a talented SEM Specialist to join our team at Preply, a leading online learning platform. As a SEM Specialist, you will play a crucial role in driving traffic, maximizing return on investment, and managing large-scale advertising accounts across various platforms.
Key Responsibilities:
- Develop short and long-term campaign expansion strategies and execute day-to-day tactics to increase traffic, leads, and subscriptions
- Measure, optimize, and report on campaign performance from an ROI and customer lifetime value perspective
- Continually improve campaign performance by building and running tests, measuring results, learning, and iterating based on test outcomes
- Use creative, out-of-the-box thinking to come up with innovative and effective approaches to SEM marketing
- Ensure Preply is among the first advertisers to test out new tools, ad formats, or audience targeting opportunities
- Develop a deep understanding of our target audience and use that understanding to build campaigns with on-brand messaging that resonates with the target audience
- Measure and optimize our paid marketing using different Looker dashboards, Google Analytics, and other tools for SEM reporting and optimizing
- Collaborate with cross-functional teams (e.g., data, marketing, design, technical) to enable effective campaign execution, reporting, landing page development, and A/B testing
Requirements:
- Technical understanding of marketing tracking solutions, analytics, SEM advertising platforms, and attribution models
- Motivated to learn about and implement marketing automation tools
- Data-focused mindset; enjoy numbers, analytics, and ROI conversations
- Customer insight: understanding of target customers and ability to develop effective campaigns based on that insight
- Test and learn approach to marketing: demonstrable ability to create test hypotheses, execute tests, and measure test outcomes
- Creative approach to marketing and out-of-the-box thinking: ability to come up with innovative approaches to getting the best performance from SEM marketing platforms
- Ability to leverage data from different sources and translate it into actionable insights to help optimize campaigns to more effectively target and convert high-value users
- Able to effectively collaborate with design, data, growth, and technical teams on projects
- Ability to manage marketing budgets and forecast and report on results
- Self-starter with high motivation and drive, able to work independently with minimal supervision or as part of a team
- Excellent written and verbal communication abilities for coordinating across teams
- Experience requirements: 3+ years of experience as a SEM specialist
- Fluent in English
About Preply:
- Open, collaborative, dynamic, and diverse culture
- Generous monthly allowance for lessons
- Learning & Development budget, including time off for self-development
- Competitive financial package with equity, leave allowance, and health insurance
- Access to free mental health support platforms
- Paid relocation to Barcelona, hybrid work model
- Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching
Our Principles:
- Care to change the world - We are passionate about our work and care deeply about its impact to be life-changing.
- We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
- Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
- Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
- Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
- Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
- Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
- Challenge, disagree, and commit - We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
- One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.
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