Salesforce Marketing Cloud Consultant
hace 2 días
Job Title: Salesforce Marketing Cloud Consultant
Job Summary:
We are seeking a highly skilled Salesforce Marketing Cloud Consultant to join our team at Merkle UK. As a Senior Campaign Consultant, you will play a key role in helping our clients achieve their goals through enriching customer experiences using Salesforce Marketing Cloud.
Key Responsibilities:
- Migrate and implement campaigns from one tool to another, working closely with clients to capture, document, and translate business requirements into actionable tasks.
- Design and develop new campaign briefs, journeys, diagrams, and campaign lifecycle documentation for both colleagues and clients.
- Understand and demonstrate excellent knowledge of client data requirements and availability to support campaign execution during workshops, meetings, and daily activities.
- Encourage best practice campaign process adoption, including campaign RACI and ways of working.
- Lead on QA, testing, proofing, and peer review tasks.
- Provide training and support to colleagues, including desk-side support, custom campaign training, technical skills assessment, and benchmarking.
- Stay up-to-date with industry news, optimization techniques, controls, measurement, DPA, and privacy.
Requirements:
- At least 5 years of experience manipulating, segmenting, selecting data, and activating customers through Salesforce Marketing Cloud.
- Experience leading migration projects from start to finish.
- Experience assessing client requirements, providing recommendations, and estimating the cost of delivery.
- Experience with relational data and database marketing, campaign, and reporting tools.
- Good team working skills with the ability to work collaboratively and flexibly.
- Previous experience in managing a small campaign team is desirable.
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