Salesforce Marketing Cloud Campaign Consultant

hace 2 semanas

Barcelona, Barcelona, España Dentsu A tiempo completo

About the Role

The Salesforce Marketing Cloud Campaign Consultant will report into the Head of Platform Enablement and lead a team of consultants in helping our clients achieve their aims of enriching their customer experiences using Salesforce Marketing Cloud.

This role will work across the full transformational journey including requirements gathering, technology selection and enablement, migration, and operationalization of the software.

Key Responsibilities

  • Migrate and implement planning – plan the lift and shift of campaigns from one tool to another, working with the client's project team to capture, document and translate requirements to applicable tasks.
  • Campaign design – use existing and develop new campaign briefs, journeys, diagrams, and campaign lifecycle documentation for both peers/colleagues and clients.
  • Data design – display excellent understanding of the client's data requirements and availability to support campaign execution during workshops, meetings, and daily activities.
  • Campaign operations stage gate – encourage best practice campaign process adoption including campaign RACI and ways of working (WoWs).
  • Campaign execution – independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accounts.
  • Governance and control – lead on QA, testing, proofing, and peer review tasks.
  • Training – buddying, desk-side support, custom campaign training, technical skills assessment, and benchmarking.
  • Best practice consultancy – stay on top of industry news, optimization techniques, controls, measurement, DPA and privacy, GDPR.

Requirements

  • At least 5 years of experience manipulating, segmenting, selecting data, and activating customers through Salesforce Marketing Cloud.
  • Experience leading migration projects from start to finish.
  • Experience in assessing client requirements, providing recommendations, and estimating the cost of delivery.
  • Experience with relational data and database marketing, campaign, and reporting tools.
  • Good team working skills with the ability to work collaboratively and flexibly.
  • Previous experience in managing a small campaign team is desirable.

About Dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity.

As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan, and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA, and APAC).

Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

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