Senior Lifecycle Marketing Manager
hace 4 semanas
About the Role:
We're seeking a highly skilled Manager I, Lifecycle Strategy to join our Lifecycle Marketing team at Rover. As a key member of our team, you will be responsible for creating and executing the Care Provider Comms strategy, defining how we message this audience across each lifecycle stage (Acquisition, Engagement, Retention), while supporting our Lifecycle engagement goals for our Core and New Business Lines.
Key Responsibilities:
- Develop and implement strategic customer-centric go-to-market plans to engage and retain our pet parents and sitters.
- Work closely with the Lifecycle Marketing strategy team & stakeholders to define project scope and plans, and guide teams to deliver quality and on time through effective communications, risk management, and day-to-day oversight of projects.
- Manage and coach a small team of direct reports.
Requirements:
- Proven experience in marketing operations and lifecycle marketing.
- Strong problem-solving and cross-functional communication skills.
- Ability to juggle multiple projects and prioritize tasks effectively.
What We Offer:
- A dynamic and fast-growing company with a reputation for being a great place to work.
- A collaborative and inclusive team environment.
- Opportunities for professional growth and development.
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